In this episode, Jake Jordan interviews Christy Varner, a fractional CFO and accountant, about the importance of understanding business finances and the role of faith in business.

They discuss the concept of income, impact, and lifestyle, and how business owners can plan for profitability. Christy shares practical steps for improving profitability and emphasizes the need for projections and planning for failure.

About Christie:
Christie Varner, a fractional CFO, business strategist, and 25-year CPA, helps small businesses increase profit, take charge of cash flow & achieve their business financial goals without sacrificing joy.

What sets her apart is her approach to business - simple,step-by-step strategies using everyday words, positivity & kind candor.

The core values that guide Christie & her firm, VICTORY Advisory Services, include:

● Give Generously
● Serve with Excellence
● Everything is Figureoutable
● Positivity with a side of straight talk
● Simplify for Success

Christie’s passionate about helping her clients create a business that achieves their vision of success - income, impact & a lifestyle they love.

When she's not empowering business owners, she's eating Tex Mex, drinking coffee, playing with her Havanese dog, Max, cheering on her Texas Longhorns, or learning something (and will teach others soon!) from Google, YouTube, a podcast or a book!

You can catch her on LinkedIn here:
https://www.linkedin.com/in/christievarner/

And you can go to hire her here:
https://www.victoryadvisory.com/

Watch the episode and please subscribe to the channel!

Takeaways
Understanding business finances is crucial for success and profitability.
Faith plays a significant role in Christy's approach to business and relationships.

Income, impact, and lifestyle are interconnected and should be considered when setting goals.

Business owners can improve profitability by focusing on key numbers and making strategic adjustments.

Projections and planning for failure are essential for financial success.

Chapters

00:00
Introduction and Background

03:00
The Importance of Understanding Business Finances

06:00
The Role of Faith in Business

10:00
The Concept of Income, Impact, and Lifestyle

15:00
Practical Steps to Improve Profitability

19:00
Planning for Failure and Projections

25:00
Actionable Steps for Planning Profit

29:00
Conclusion and Contact Information