In today’s world, sustainability is no longer just a buzzword — it’s a crucial aspect of business strategy. Companies that embrace green practices not only contribute positively to the environment but also see significant financial benefits. Let’s explore how incorporating the use of data into your business model can boost your bottom line.

In episode 259 of ERENEWABLE and The Green Insider Podcast, Dawn James, who shares her extensive experience at Microsoft and Deloitte, has valuable insights on how data can drive sustainable practices and profitability.

Dawn explains how data is a goldmine for driving profits. By leveraging data, businesses can make informed decisions, optimize operations, and identify new opportunities.  By effectively harnessing the power of data, businesses can unlock numerous opportunities to drive profits, stay competitive, and achieve long-term success.

Sustainability is not just good for the planet, it’s good for business. By integrating eco-friendly practices, companies can achieve significant cost savings, enhance their brand reputation, stay compliant with regulations, drive innovation, and improve employee morale. Embracing sustainability and data is a win-win strategy that ensures long-term profitability and a positive legacy for future generations.

More about Dawn James

She is a visionary leader in business strategy and transformation, she drove innovative solutions as Managing Director at Deloitte’s Sustainability Strategy & Business Transformation practice. With over 25 years of experience, she guides corporate and energy leaders in integrating technology, energy transition, and sustainability solutions, helping organizations navigate the energy transition and ESG compliance.

Formerly the Global Director of Industry Strategy for Energy & Sustainability at Microsoft, Dawn has deep expertise in digital cloud solutions and digital transformation sales strategy. Her career also includes serving as a Research Hydrogeologist with the U.S. Geological Survey (USGS), adding scientific depth to her leadership.

Dawn holds an MSc in Geoscience from California State University and a certification in Big Data & Predictive Analytics from MIT. She serves as Chair of the Board for Greentown Labs, the largest clean tech incubator in the U.S., and has received multiple industry awards, including the 2022 Women in Smart Energy Award.

In addition to her corporate leadership, Dawn leads the Sustainability Leadership & Training Program LLC, empowering professionals to align sustainability with business goals. In her spare time, she enjoys playing the violin and spending time with her daughters

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