Promote Like a Pro: Getting Your Podcast Guests to Spread the Word
Description
Today we look at how to encourage guests to promote their episodes. Host Dave Jackson opens the show by discussing the importance of reciprocity in the podcasting world, emphasizing that hosts and guests benefit from effective promotion strategies.
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.
Contributors:
Kim Newlove - The Pharmacists Voice, Perrysburg Podcast
Kris - Podtastic Audio
Kiona Nessenbaum - Birth As We Know It
Takeaways:
- Building a relationship with your podcast guests before the interview can lead to better promotion later.
- Make it easy for guests to share their episodes by providing direct links and images.
- As a host, please don't rely solely on guests to promote their episodes; it's not guaranteed.
- Offering your guests clear and simple promotional tools can encourage them to share your interview.
- Please tell your guests when their episodes will be released to help them prepare to share.
- As a guest, promise to promote the episode to increase your chances of being invited back.
- If you want them to share, the interview should be different than previous interviews.
Links referenced in this episode:
- schoolofpodcasting.com
- thepharmacistvoice.com
- perrysburgpodcast.com
- podcasticaudio.com
- birthaswenowitpodcast.com
- smartbusinessrevolution.com
- podnews
- This Amercian Life
Insider Secrets to Topp 100 Podcast
Dave's Resources
Join the School of Podcasting Community
Mentioned in this episode:
Podcast Hot Seat
Attention podcasters! Are you ready to take your show to the next level? Introducing Podcast Hot Seat, the ultimate resource for podcasters who want to elevate their game. Just like a friend who tells you you've got spinach in your teeth, we're here to give you the honest feedback you need to shine. At podcasthotseat.com, we specialize in helping good podcasts become great. Hall of Fame podcaster Dave Jackson will identify your strengths and show you how to leverage them to keep your audience hooked. Don't let small oversights hold you back from podcasting stardom. Visit podcasthotseat.com today and put your show in the hot seat. Your listeners will thank you!
Order now and get a free month at the School of Podcasting included in your purchase.
Live Appearances
I'd love to see you at these events. Please stop by and say hi!
My full list is at the link below:
Podcaster Happy Hour: The Best Free Podcaster Conference
The Podcaster Happy Hour meets once a month to check out cool podcasting tech and network with other podcasters. It's free. Check it out.
Question of the Month
When it comes to this show, the School of Podcasting:
If you were to make it shorter, what would you cut?
If you were to make it longer, what would you add?
Would you choose to keep it as is?