In this episode of the Leadership Exchange podcast, Tracy Lee sits down with Tanya Faddoul, VP of Strategy for Cisco’s Digital Resilience business. The two reflect on Tanya’s nonlinear journey from media sales to leadership roles at Amazon, DocuSign, and now Cisco.

Tanya shares how she brings the voice of the customer into product strategy and how she’s navigating the fast-changing world of cybersecurity, AI, and digital transformation. They unpack how AI is reshaping internal collaboration, the urgency companies are feeling around reinvention, and why shared goals and customer-aligned narratives are key to healthy product and go-to-market partnerships.

Key points from this episode:

- Tanya Faddoul shares her unconventional path into tech leadership, highlighting lessons from her transitions between Amazon, DocuSign, and Cisco.

- She emphasizes the importance of aligning product strategy with real customer pain points, using voice-of-customer insights and sentiment analysis.

- The conversation explores how AI is transforming both external products and internal collaboration, enabling faster iteration and smarter decision-making.

- Tracy and Tanya discuss the need for strong cross-functional partnerships, clear shared goals, and compelling narratives to drive successful digital transformation.

Follow Tracy Lee on Linkedin: https://www.linkedin.com/in/tracyslee/

Follow Tanya Faddoul on Linkeidn: https://www.linkedin.com/in/tanya-faddoul-917b81a/

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