The episode of "Resin Mastery" features a lively discussion between the host and Rachel, who returns after a brief hiatus. Ian and Rachel cover the challenges and opportunities of promoting a resin art business, with a particular focus on the evolving landscape of social media. Rachel and the host reflect on how platforms like Instagram, TikTok, and Facebook have become essential for business growth, particularly as short-form video content has gained immense popularity. They emphasize that mobile-first platforms and engaging, bite-sized videos are now crucial for reaching new audiences and keeping up with shifting consumer attention spans.

They go on to explore practical strategies for beginners in the resin business to build their online presence. Rachel suggests content ideas such as how-to videos, “day in the life” vlogs, product showcases, and behind-the-scenes glimpses to attract followers and potential customers. The hosts emphasize the importance of utilizing all available social media features—such as stories, music, and interactive links—to enhance content appeal and drive traffic to business websites. They also discuss the realities of today’s “pay-to-play” environment, where organic reach is limited and boosting posts or running ads may be necessary for substantial growth.

Finally, the hosts offer candid advice about the realities of building a business online: success takes time, persistence, and adaptability. They caution against shortcuts like buying fake followers, emphasizing that genuine engagement is far more valuable than inflated numbers. Rachel encourages listeners to research trends, stay flexible, and focus on a few platforms where they can excel. The episode closes with a reminder to connect all digital touchpoints—social media, websites, and online stores—to build trust and credibility, and an invitation for listeners to reach out with questions or feedback.

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