Proof Over Pledges: Inside The Climate Sentiment Fracture
Description
A recent analysis of 4.6 million global conversations reveals a fracture in the climate narrative. While emerging markets like Brazil and Indonesia are surging with optimism driven by tangible infrastructure delivery, the US and UK are mired in skepticism, policy reversals, and fatigue.
Dan La Russo, Senior Partner at Penta, joins us to unpack the massive shift from the era of "Climate Commitments", where ambitious targets were enough, to the era of "Climate Credibility," where stakeholders demand proof.
We discuss why consumers have become the most skeptical stakeholder group and how companies can bridge the trust gap by reframing sustainability through the lens of affordability and daily life rather than abstract long-term goals.
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