Office autopsy time! Kiera and Dana review a "practice" that went from broke to success in a handful of months, and how tracking their numbers saved them. Every single office will go through a cash flow crunch at least once, so it's important to understand the right flotation devices to utilize. This could mean pulling overhead apart, identifying production and collections percentages, analyzing fixed costs, and more.

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Transcript:

Kiera Dent (00:00 )

Hello, Dental A Team listeners. This is Kiera and today is a special day. I have the one and only Dana Morsell on the podcast today. And prior to this, asked her, she's gone through a few nicknames and Dana, believe it or not, I was actually thinking about this last night. No joke. I was thinking like, there's Spiffy Tiffy and there's no BS Britt. And I was like, Dana, you've been with me for a long time. Like, why have I not gotten like a good nickname for you? And like, Britty Gritty.

 

And I was like, okay, I just like throw wise on the end of these names like Tiffy, that is their TT DM does not sound quite right. Like that's like DMing on Instagram. And so I thought like, it's just Dainey. And now you told me I to do it with a Southern draw. So it's going to be like Dainey on the far. So well.

 

Dana (00:44 )

Yep, it has to

 

have it. I feel like it reminds me so much of my dad and like it just has to have that.

 

Kiera Dent (00:51 )

Well, it's my dad. grew up on a dairy farm for all the listeners. Don't worry. We have like a really good podcast today. It's an office autopsy that Dana has taken these three incredible practices, like one owner, like they went from just stress and chaos and burnout to complete an absolute just like freedom, which and Dana has done it so quickly. So we're going to get there. I'm just going to tell you about this dairy farm real fast. ⁓ my dad grew up on a dairy farm and he used to say his mom would always like, Ricky, like that's how he would call him.

 

imagine myself on this like beautiful estate and like sweeping my porch and having this like big white porch out there. And I'm like, Dainey!

 

So that's how I envisioned this so, you know, that's that's the vision over here So whether you like it or not, otherwise we can go back to donuts with Dana. What do you prefer?

 

Dana (01:38 )

⁓ I actually love you standing on your white porch shouting that, so we'll take it.

 

Kiera Dent (01:41 )

I think

 

it just fits and if you haven't heard other podcasts, if you haven't been with us as long, Dana has the most random stories like running her bicycle into a deer. She has so many animals. She's got kids like Dana will always come to the table with the most random stories and she whoops everybody on trivia. We play games in our company and it's always like team trivia. Dana will whoop them. So, you know, here we go Dana. Welcome to the podcast. How are you over there Dana? Special Dana?

 

Dana (02:09 )

doing pretty

 

good. Yeah, doing pretty good. think all of my wild stories and my trivia comes from like, I don't know, I just have this like weird memory thing where I can like memorize things very quickly. Even like applying for a car loan, they're always shocked that I know all of my account numbers, all of my balances down to the penny, like just off the top of my head. And so I think that that's kind of where some of that comes from.

 

Kiera Dent (02:28 )

No.

 

I didn't

 

even know that about you. So that's also a really interesting thing to note. All right, so Dana will remember, mean, is this okay? Is it something where you can remember numbers like past past? Or is it like your banking out is just current right now, but you couldn't remember like a month ago.

 

Dana (02:47 )

No, so it is

 

past-past, but it's because I don't know, my brain does this weird, like I make a riddle out of everything and I'm constantly like, okay, well, if I run and remember something, like if it's, you know, two, three, six, I'm like, well, two times three is six. And like, I just, I don't know, create like weird connections, especially with numbers in my brain and like riddle it so that I remember it.

 

Kiera Dent (03:07 )

Fascinating. Fascinating. Okay. Well, there's

 

another random fact about Dana. So Dana is one of my absolute fave humans in the entire world. Dana, truly, I say that on the podcast and I genuinely mean it. And we have talked about it on show, off show. Dana is just a super incredible human and offices who get to work with her are so lucky. So we thought it'd be fun. Office autopsy time. If you're new to the podcast, this is where we kind of go behind the scenes. ⁓

 

We mash up a few practices. just so you know, you'll never really fully know exactly who it is just to keep a client patient confidentiality. But we want to highlight of things that we do in real life, because I think consulting can be kind of hard. Like what do you actually do and what are the results you actually get? And so Dana just had some really solid wins with some practices. And I thought, Dana, let's get on the podcast and do our office autopsy, where we lift up the hood and we look behind the scenes. And what were some of the things you as a consultant did for this practice?

 

What are some of the wins and gains that they've had? ⁓ that I think will just be fun. So Dana, let's take it away. ⁓ kind of like, where did this practice start? What have we implemented and where are they now? Maybe even tell them like where they started, where they got to. And then we'll talk about the how, because that's really fun. I don't like to wait for the like end result. I want to know quickly like, okay, they were like dying, drowning, broke, and then they got like hundreds of dollars and they got it in like a month. How did they do it? So take us away. Where were they? Where did they get to? And then let's go into the house.

 

Dana (04:30 )

Yeah, and I think that this practice is just a really cool example of like the importance of knowing your numbers, especially when you have multiple practices and knowing what each practice is bringing to the table and having really clear separated numbers for those things. And so it was just really fun and I think a cool way to highlight how when you know those things, then you can fix systems that are broken or aren't working to see massive progress. So when this office came, they were at a negative profit.

 

⁓ each month and

 

Kiera Dent (05:03 )

We're talking like they're losing money, losing sleep, stressed out of their minds.

 

Dana (05:04 )

Yeah, yes.

 

So stressed, they're pulling personal, you know, they're pulling boatloads of personal cash every month to cover expenses to keep these practices open. ⁓ You know, doctor is going from office to office. And it's truly, truly really stressful time and they don't really know where the leaks are coming from. And they can't put their finger on what's going on that's causing it. And

 

yeah, stressed out to the max and just really, really wanting help and wanting to kind of pinpoint and give them a clear picture of why they are so stressed and why these practices that feel as if they're booming or are starting to get busy aren't profitable at that point.

 

Kiera Dent (05:35 )

This

 

And I think this is so common for so many practices, which is why we were talking morning huddle. We share all of our client wins every single day. You guys, we have a morning huddle. It's very fun. We talk about team wins, client wins. And when Dana talked about this, I'm like, Dana, we're podcasting. Like, can you get on the podcast with me? I