Offering extensions can transform your average ticket, attract premium clients, and position you as an expert. In this episode I break down how to use "scholarship" (free-labor) installs to sprint your social proof, fill your portfolio, and raise prices with confidence, without giving away the store. You'll get scripts, a 7-day action plan, and the math to make it smart.

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Key Take-aways:

1. Free or low-cost installs are not "giving away time" — they're a strategic investment that builds your portfolio, confidence, and social proof.

2. Choose models intentionally; their hair, vibe, and reliability should match your dream client.

3. Always do an in-person consultation to assess density, texture, lifestyle, and realistic expectations.

4. Use model installs to capture strong content: videos, transformations, reactions, and movement shots.

5. Set clear expectations — free installs do not include free maintenance.

6. Outline deliverables for your model such as tags, testimonials, or specific content requirements.

7. Recommend the extension method that fits the client's hair and lifestyle, not just what you want to showcase.

8. Present your offer as a structured model call, not a giveaway.

9. Use the model period for testing, check-ins, and refining your technique and systems.

10. Limit freebies to maintain value and avoid attracting bargain-hunters.

11. Avoid models needing heavy color correction — it adds unpaid hours and unpredictable results.

12. Use team members as in-salon models to build credibility and visibility.

13. Start with a small beta group to gather feedback, testimonials, and repeat business.

14. Track long-term earnings — even a handful of models can generate thousands in yearly maintenance revenue.

15. Practice before launching publicly; confidence grows through private reps and real clients.

16. Streamline your technique — clients value efficient installs just as much as luxury experiences.

17. Avoid selecting models strictly through DMs; refusals to consult in person are red flags.

18. Remember: free installs are an intentional investment that fuel your launch, proof, and profitability.

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