DiscoverThe Kollective Institute of Ideas (KIOI)Psychology & Marketing Expert Dr. Clotaire Rapaille on Why People Make Choices, Culture & Influence
Psychology & Marketing Expert Dr. Clotaire Rapaille on Why People Make Choices, Culture & Influence

Psychology & Marketing Expert Dr. Clotaire Rapaille on Why People Make Choices, Culture & Influence

Update: 2025-08-15
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Dr. Clotaire Rapaille, a cultural anthropologist and marketing strategist, has advised global giants like Nestlé, Chrysler, Procter & Gamble, and L’Oréal. Famous for uncovering the subconscious “cultural codes” behind consumer choices, he even influenced the redesign of the Chrysler PT Cruiser. An intriguing fact: he began his career as a child psychologist studying autism before applying his insights to global marketing.


Ever wonder why you actually do what you do? 👀It’s not logic. It’s not even emotion. According to Dr. Clotaire Rapaille — global psychology & marketing expert — it’s all about your reptilian brain 🧠🐍


In this mind-shifting episode, we explore:🇫🇷 Why Americans eat “dead” cheese and the French eat it alive🐕 How a dog became his best therapist🍼 What childhood imprints secretly shape your choices🚘 Why billion-dollar brands hire him to decode your subconscious💡 Why pleasure, ritual, and instinct can matter more than data

This one will make you rethink — from how you shop to how you feel.A must-listen for creatives, leaders, marketers, and deep thinkers 🧬✨



❤️‍🔥 Loved this episode?✨ Like, Share, and Subscribe to support bold, heart-led conversations.🌈 Want to go deeper with us?👉 Become a patron and get exclusive access & behind-the-scenes perks:www.patreon.com/TheKollective828 💎



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Psychology & Marketing Expert Dr. Clotaire Rapaille on Why People Make Choices, Culture & Influence

Psychology & Marketing Expert Dr. Clotaire Rapaille on Why People Make Choices, Culture & Influence

The Kollective