Massage therapists frequently experience strained relationships with the public and media.

Associations with the sex trade, sexual abuse, alternative therapies and insurance fraud have hurt the profession. Practitioners can influence public perception by reaching out to the media while sending the right messages to the front line of their practice.

In this edition of On the Table, we speak with RMT and veteran of public and media relations, Margaret Wallis-Duffy. Learn critical skills to position you in positive light, whether speaking to a referring health professional, your patients, or the media.