Earlier this week Publicis - one of the "Big Four" agency companies - bought Sapient, a marketing technology & services company for 3.7 billion dollars.
A study by TappedMobile, App Promo, and Brandspark reveals shocking new statistics about smartphone use in holiday shopping this year.
The CBC reached 86% of Canadians for this year's World Cup.
Jim & Fawn talk about Adobe Analytics, which helped the CBC alter their marketing strategy real-time.

A special shout out to Marie Hattar, who joined Check Point Software as CMO earlier this year. Keep an eye out for her feature on itbusiness' "CMO to Know".

If your Canadian company has exciting news or a change in its executive team, shoot us a tweet at @CMODigital for a chance to be featured in next week's Shout Out!