Puma Not for Sale: Artemis Holds Strong
Update: 2025-09-11
Description
Puma's not for sale! Despite rumors and a recent stock surge, the Pinault family's Artemis holding company is holding tight to its massive stake in the athletic brand. Why? They believe Puma is worth far more than current offers, trusting new CEO Arthur Hoeld to revive the brand and rebuild its value. With no debt pressures and a history of managing luxury giants like Gucci, Artemis is playing the long game, patiently waiting for the right moment to cash in on Puma's potential.
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