DiscoverPunchy: Marketing NewsPunchy Mailbox Q&A: What does AI mean for marketers and what is the value of long term loyalty to a brand?
Punchy Mailbox Q&A: What does AI mean for marketers and what is the value of long term loyalty to a brand?

Punchy Mailbox Q&A: What does AI mean for marketers and what is the value of long term loyalty to a brand?

Update: 2023-03-13
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Get ready for some marketing insights in the latest episode of Punchy! This week, the Rival team tackles a range of fan-submitted questions, covering everything from the future of AI in SEO to the ideal budget for your branding strategy. They also share tips on what to consider when hiring a marketing agency as a startup and even tackle a popular hypothetical scenario (Balenciaga’s Bondage Bears). This episode is packed with valuable advice, insights,  and plenty of laughs – don't miss out! 

(00:00 )  Teaser

(00:24 )  Intro

(01:22 )  Q1- What does conversational AI mean for marketers/Is Google & SEO dead?

(04:32 )  Q2- Will AI displace marketing jobs?

(06:19 )  Q3 - How much of your marketing budget should you allocate to branding?

(11:24 )  Q4 - What is the value of long-term loyalty to a brand?

(13:38 )  Q5 - What should a marketer look for in an agency if it's a startup with budget constraints?

(16:01 )  Q6 - If you were the CMO of Balenciaga, how would you navigate yourself out of the recent “bondage-bears” scandal?

📩Got a marketing question you'd love to have answered on the next episode? Email it to us at media@wearerival.com

Smart link: https://link.chtbl.com/Punchy

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities to help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Watch the video version of this Podcast on YouTube.

Find Rival online at www.wearerival.com, LinkedIn, Twitter

Find Eric on LinkedIn and tweet him @efulwiler

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

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Punchy Mailbox Q&A: What does AI mean for marketers and what is the value of long term loyalty to a brand?

Punchy Mailbox Q&A: What does AI mean for marketers and what is the value of long term loyalty to a brand?

Eric Fulwiler, Jenna Cummings, DuBose Cole