Purple pounds: Designing for the deaf and disabled
Update: 2025-08-02
Description
The spending power of disabled people, known as the purple pound, is worth £300bn: "Hello, does that not tell you something?" says Amanprit Arnold, a deaf city urban strategist passionate about creating an accessible city for everyone. "It's not charity. There's a commercial return to inclusive design." Born deaf, Amanprit Arnold is a visionary built environment changemaker renowned for her expertise and commitment to inclusivity. In this interview, Arnold speaks about belonging, the growing role for technology and AI in enabling greater participation, the increasing awareness of neurodiversity and her work to create a Deaf City Hub for the deaf community – a cultural hub for the deaf in the city. A video of this interview with Arnold signing in BSL and captions is also available on YouTube at https://youtu.be/4ueuJ9Vr0o0 with a transcript on www.thedeveloper.live
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