Purpose-Driven Branding, with Melissa Fors Shackleford, Healthcare Marketing Strategist & Author
Description
In this episode of the Matters.com podcast, Olivia interviews Melissa Fors Shackleford — a healthcare marketing strategist, author of Harnessing Purpose, and advisor helping leaders align their mission with their message.
Melissa shares her perspective on finding personal fulfillment in marketing, emphasizing that authentic connection — not manipulation — is what drives meaningful brand relationships. She discusses why purpose-driven brands outperform their competitors, the importance of authentic leadership, and how values-based communication shapes trust in today’s transparent, social-first world.
The conversation dives into the challenges and opportunities in healthcare marketing, the transformative potential of AI, and how leaders can model purpose through action.
The Matters or Not Matters speed round covers topics from branding and vacations to reality TV, cryptocurrency, and more.
Whether you’re a marketer, leader, or simply someone seeking deeper alignment between your work and your values, this episode will inspire you to find your North Star — and help others find theirs too.
🔗 Connect with Melissa Fors Shackleford:
- 💼 LinkedIn: Melissa Fors Shackleford
- 🌐 Website: MelissaForsShackleford.com
- 📘 Book: HarnessingPurpose.com
#PurposeDrivenMarketing #AuthenticLeadership #HealthcareMarketing #MissionAndMessage #HarnessingPurpose #BrandAuthenticity #MarketingStrategy #LeadershipMatters #AIinMarketing #CorporateSocialResponsibility #BrandPurpose #HumanConnection #MattersPodcast #MelissaForsShackleford
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