This week, Jud sits down with Ali McCarthy to explore the transformative power of purpose-driven leadership in financial services. Ali shares her journey of launching Amplify Your Voice, a fractional CMO service for the financial and fintech sectors, and discusses the importance of nurturing talent and authenticity within teams. They dive into the challenges of scaling without losing sight of personal well-being and core values, reflecting on the lessons COVID-19 offered about prioritizing what truly matters. From the significance of outcome-based storytelling to the evolving dynamics of client relationships, Ali emphasizes the need for adaptability, resilience, and genuine connection in today’s business landscape. Whether you’re a seasoned professional or just starting, this episode offers valuable insights into achieving growth that’s impactful, sustainable, and aligned with your purpose.

In this episode:

• (00:00 ) - Intro


• (00:36 ) - Allie's current ventures


• (02:37 ) - Industry trends and leadership


• (10:56 ) - Navigating post-COVID business growth


• (11:41 ) - Effective marketing strategies


• (20:27 ) - Building the center for outcomes


• (33:10 ) - Advice for newcomers in financial services


• (38:22 ) - Where to learn more about Ali and her work

Get full show notes and links at https://risingtidepod.com.

Watch the episode on YouTube: https://youtube.com/@turncast.