Welcome to another exciting episode of the EmbellishPod! In this episode, we are joined by Kenny Coleman from Bourbon Pursuit, one of the biggest whiskey podcasts in existence. Kenny shares his journey from starting the podcast in 2015 to launching their own whiskey brand, Pursuit Spirits, in 2018.

We dive deep into the world of whiskey podcasting, brand building, and the challenges of starting a whiskey brand. Kenny also gives us a sneak peek into their upcoming downtown Louisville location and the strategic decisions behind their product lines.

Timestamps:

00:00 - Introduction

00:21 - Guest Introduction: Kenny Coleman

01:12 - Kenny's Background and Bourbon Pursuit Origins

02:17 - Starting the Pursuit Spirits Brand

05:03 - The Evolution of Bourbon Pursuit

08:09 - The Role of Technology in Bourbon

13:02 - Financial Strategies and Brand Growth

17:53 - Opening a Downtown Louisville Location

23:43 - Challenges with the Three-Tier System

28:41 - Maintaining Flavor Profiles and Experimentation

33:36 - Leveraging Podcast Insights for Brand Strategy

37:06 - New Product Lines and Future Plans

Connect with EmbellishPod:

Email: embellishpod@gmail.com

Instagram:@embellishpod

TikTok:@embellishpod

Website:www.embellishpod.com

Connect with Kenny Coleman:

Bourbon Pursuit Podcast: https://bourbonpursuit.com/

Pursuit Spirits: https://pursuitspirits.com/

Don't forget to like, comment, and subscribe for more insightful episodes! If you enjoyed this episode, share it with your friends and fellow whiskey enthusiasts. Cheers! 🥃

#BourbonPursuit #WhiskeyPodcast #EmbellishPod #KennyColeman #PursuitSpirits #Bourbon #Whiskey #Podcast #BrandBuilding #LouisvilleBourbon #WhiskeyRow