Nik, Ant and Sky dig into what to actually do in Q4: the small-group PT model Sky would run today (and realistic earnings), whether to end a front-end offer right before Christmas (yes), how to handle a management environment you’re starting to dislike, when “tough love” backfires and what to do instead, what to expect from your first paid ad (spoiler: creatives make or break it), how to start online from zero by building in public, practical retention plays heading into the holidays, plus a candid riff on the Enhanced Games and a PTMA Conference update ⁠Coaches Conference tickets here⁠

Timestamps;

• 00:00 – Cold open + chaos as usual

• 01:00 – Where PTMA’s headed (more coaching depth > agency model)

• 03:25 – If we went back to PT: Sky’s small-group model & £5–6k/month

• 06:00 – Disliking your environment? How to handle management like an adult

• 08:48 – Should a front-end offer finish right before Christmas? (Yes, and why)

• 11:00 – “Tough love” vs. communication breakdown: objective signs & boundaries

• 17:32 – Your first paid ad: expectations, creatives, and constant testing

• 21:06 – “Balanced lunches” → a smart way to use AI for client meal ideas

• 23:12 – Starting online with zero clients: build in public, test offers, lead magnets

• 26:29 – Retention & engagement through Nov–Dec: future-pacing & planning

• 30:07 – The Enhanced Games: performance, money, and messy incentives

• 38:05 – PTMA Conference update: one-day Friday ticket & bigger room