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Quantitative Consumer Testing in the CPG Sector

Quantitative Consumer Testing in the CPG Sector

Update: 2024-09-19

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Sean Bisceglia, CEO of Product Ventures, says the traditional focus group of 25 or 50 people is not sufficient when it comes to deciding whether to pour millions of dollars into launching a new product.

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Quantitative Consumer Testing in the CPG Sector

Quantitative Consumer Testing in the CPG Sector