Today we welcome Pete Russell onto the R2Kast. Pete is the founder of Ooooby (Out of Our Own Backyards), a revolutionary platform that connects consumers with local food producers. He shares the journey behind Ooooby, highlighting how the platform supports small-scale farmers and promotes sustainable, community-driven food systems. 🥦

Ooooby provides a digital marketplace where customers can order fresh, locally grown produce, reducing the carbon footprint of their food while supporting their local economy. Pete explains how the platform bridges the gap between consumers and producers, ensuring farmers get a fair share of the profits while customers receive high-quality, seasonal produce. 🌱

Pete delves into the challenges and successes of building a platform like Ooooby, from the initial idea to its global impact. He reflects on how digital tools can empower local food networks and why decentralising food systems is essential for a sustainable future. His vision is a world where local food networks thrive, fostering resilience and reducing dependency on industrial-scale farming. 🌍

He also shares the personal motivations that drive him, including his passion for environmental stewardship and the importance of reconnecting people with where their food comes from. Pete’s story is one of innovation, determination, and a commitment to transforming the way we think about food. 🍎

Enjoy!

Thanks to Howden Rural for the support.

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