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The Marketing Channels Quiz

Todd Herman

Info:

It’s been a crazy past few weeks which I feel like always happens in summer with vacations and business trips galore.

The highlight for sure was Todd Herman’s mastermind that I’m a part of. A complete recap with all the details will be—actually it probably won’t be a future podcast episode, but will probably be some sort of IGTV content.

It was incredible to spend 2 days with Todd and a group of high achieving business owners who are from all different business atmospheres and actually doing the work.

Is that shade? Yeah that’s kinda some shade. I see SO MANY (especially creative) business owners who dream up the work all day every day. And they’re GREAT at it. But when it comes to execution? It’s nowhere to be found.

Side story: This is actually how the agency came to even exist. I started doing custom marketing strategies for business owners—which I still do—but started noticing fairly quickly that after being delivered they were falling into the dark abyss never to be seen again. People were paying a nice chunk of change for extensive custom marketing strategies AND execution plans...so literally all they had to do was follow it and track their numbers—and they didn’t do it.

Why?

Because consistency in a way that’s relevant to your ideal client is hard.

Consistency itself can be a pain in the ass, but when you add in showing up in a way that relates and works for your ideal client and not just yourself? People look for a whole host of other things to do instead and hope like hell they work out.

And I’m not hating. I’m saying this from personal experience. I used to do anything and everything to avoid having to be consistent in a way that didn’t work for my daily whims. SO MANY YEARS WASTED trying to make this work.

Anyway—a friend and potential client reached out about my CMO services and wasn’t a fan of the fact that it was only semi-execution and there would still be stuff on her plate that she would have to execute on. And she asked if I could handle ALL the execution instead. Without thinking about it, I said yes. (This could also be a whole other episode in and of itself, saying yes even when you aren’t ready.) Within two weeks I had an entire team and the agency was born. This was roughly a year ago. And over the past year we’ve learned that relevant + consistent execution is the name of the game.

Let me say that again—relevant + consistent execution is the name of the game.

Why relevant? Because you can post dumb shit consistently and it won’t move the needle if it isn’t relevant.

Why consistent? Because you can post great shit, but if it isn’t be hammered home on a consistent basis, it won’t make the impact required to move the needle.

Why execution? I really hope you already know this, but if you aren’t doing it...then it doesn’t work!

I see SO MANY business owners (myself included) get wrapped up in the business that marketing falls to the bottom of the to-do list. But they don’t want to hand it off because the ROI is usually a long game and they think that if they can just get through this one thing first, they’ll free up the time to do it themselves. Or that they can get away with just pushing shit whenever they feel like it and then they see a handful of sales so they feel confirmed in thinking that this BS works. It doesn’t. All you did was leave money on the table.

So what’s the solution?

Actually there are several. But the first step no matter what path you decide?

A game plan.

After last week’s episode recapping all the different marketing channels and the almost infinite opportunities to mix and match them together, you had A.TON. of questions.

Holy shit there were so many questions.

Mostly along the lines of Meghan, WTF do I do next and HOW do I create the strategy using this information? How do I create a game plan?

And that’s what we’re gonna dive into today. How do you take your channels and determine a strategy and then create a marketing plan. Then once you create your marketing plan, you can them determine how to work it into your daily routines, making you responsible for the consistent execution or hand it off to a VA (or a team, depending on complexity) and have them be responsible for consistent execution.

Listen to the full episode for the how-to now!