ROI of Coaching as part of your Leadership Development Strategy with Dr. Ellen Van Oosten - E13
Description
Do you want to accelerate your leadership development? It starts with gaining self-awareness and leveraging a coaching relationship that adds value and magnifies your results.
My guest, Dr. Ellen B. Van Oosten will share critical elements that you need to have in your coaching engagements to amplify your impact and growth. She will also share the data and science that demonstrates the ROI of coaching as part of your Leadership Development Strategy. Learn how move across the continuum of telling to inspiring as a leader through coaching.
Podcast Transcript:
Hi, this is Jill Windelspecht. Welcome back to another episode of Brain Hacks 4 leadership. I'm really excited about today's episode. (jillwindel@talentspecialists.net)
I'd love to welcome my guest Ellen B. Van Oosten, PhD, an Associate Professor of Organizational Behavior and Faculty Director of Executive Education at the Weatherhead School of Management, Case Western Reserve University. Dr. Van Oosten is also Director of the Coaching Research Lab. Her research interests include coaching, leadership development, emotional intelligence, and positive relationships at work.
- Directs the Coaching Research Lab, which she co-founded in 2014 with Professors Richard Boyatzis and Melvin Smith
- Co-Author of Helping People Change: Coaching with Compassion for Lifelong Learning and Growth (available through Harvard Business Review Press in September 2019)
- 24 years experience as an executive coach
Well, Ellen, thank you so much for spending time with us today. Really looking forward to your topic. It's something that's near and dear to my heart, so why don't you introduce the topic.
Sure. Thanks so much, Jill. I really am delighted to be with you and your listeners today. The topic that I thought might be of interest to a lot of individuals and organizations is coaching for leadership development and I know you've done a lot of work around that, so tell us what is some of the science that you've applied?
Sure. We've known each other for a lot of years and even going back to the early days when we were doing some work together. A lot of my experience over the past 25 years has been in helping organizations develop their leadership talent and that space has been one that I've not only spent time with organizations designing and delivering programs, but served as the bridge to pull together different faculty and instructors to create customized leadership development experiences. Most recently in the last seven years, I've added to that some focus in the space of research and that's what I'm excited to share with you and your listeners. Some of what we're understanding and learning in terms of how coaching can really help.
That's great. What I love about what you're doing with yourself and your partners is not just saying coaching works, but measuring it in a very systematic way to demonstrate the benefit.
Yeah. That's something we feel really passionate about and are very committed to do at the Weatherhead School of Management. One of the activities that helps us organize ourselves around that and make it a priority is called the Coaching Research Lab. It is a collaborative between industry practitioners and faculty at the Weatherhead School and Organization Behavior and so through the Coaching Research Lab we conduct a number of different studies - including one that I'd be happy to share with you that supports or is interesting to our overall topic of coaching for leadership development. So this study that I'd like to share with you, it started a number of years ago where we had an opportunity to conduct a leadership development program for a financial services firm in the Midwest and this particular organization was interested to break down some silos between various areas of the business and were challenging their senior leaders, the top 300 or so leaders in the organization to collaborate in new and different ways.
The way they thought to go about it was to equip the leaders with some new knowledge and some new skills. And through that experience worked with us at the University to design a leadership development program. And as part of it, we included 360 feedback and coaching. So that's the backdrop. So the study looked at two things, primarily does emotional and social intelligence of leaders have any bearing on desired outcomes, and those desired outcomes at the organization level were job performance, which is kind of the gold standard. Very difficult to get that data. But if you can do it, it's really compelling. And then also we looked at some more subjective outcomes including work, engagement, career satisfaction. And then also the extent to which the leader could create a personal vision. So here's what we found through this study. Emotional and social intelligence had a positive direct effect on job performance and also we found that when you add a coaching relationship to the mix, it has an amplification effect on other outcomes including work, engagement and career satisfaction as well as personal vision.
So let me unpack those a little bit more. A lot of organizations always want to look at the return on investment for leadership development and that is especially true when we consider what a lot of folks in organizations consider to be soft skills such as emotional and social intelligence. It's just really hard to measure it in a lot of cases. In this program, individuals received 360 feedback on their emotional and social intelligence and the organization was able to provide me access to annual job performance ratings. Those sets of data along with surveys that the individual leaders answered allowed me to triangulate the data so that we could look at the interrelationships between emotional and social intelligence and those competencies and outcomes such as job performance and others. The fact that we're able to show through our analysis that definitely emotional and social competencies led to increased job performance was really important for this particular organization and I think a lot of organizations, but then also what was interesting is when you added a coaching relationship that the individual perceived to be high quality to the mix. It had this incredible effect of amplifying what the leader reported around working engagement, career satisfaction and personal vision. So that's really compelling when you think about the decisions and investments that organizations make to develop their leaders and it was definitely something that this particular organization found very gratifying and helpful to their leadership development.
That's great. You said it wasn't just the self awareness around their own emotional and social competency, it was the coaching on top of that, when they saw the coaching is adding value, that amplified their job performance and engagement. Did you find anything specific around the coaching relationship? One or two things that when they were present people saw it as a more beneficial to them.
The main thing is that a coaching relationship is really important and has a lot of benefits to the individual and to the organization. So that is really kind of one of the big takeaways from this particular study and the implications of that extend at a number of different levels. For individuals working with a coach that's important to know that the relationship and the connection that they have together in the work that they do together is as important and often a big catalyst for their particular work. So taking some time to think about and maybe get to know your coach to make sure you're working with somebody who for you is a good fit and somebody feel really comfortable with is important. Another would be for professional coaches, but also for internal managers who are seeking to develop their own coaching capabilities, so they can develop their individuals and teams in the organization in expanded ways. This really points to the importance of developing a relationship and being able to have relational skills. And then for organizations who have coaching, either provided through internal coaches or who are hiring external coaches to understand the importance of coaching relationships in the mix.
Yeah, that's an important piece. I agree. As a coach myself, I often have chemistry meetings first just to make sure that I'm a good fit for them. They're a good fit for me. And I think that's a really important piece because coaching is really personal, but the outcomes can really be tremendous.
Yes, exactly. Yes. And I know, right?
Yeah. So Ellen, how have you applied this to yourself?
So for me, I'm, since I've been in this space of leadership development work for almost 25 years now, it's really personal and it's personal in a couple of ways, it is validating to the work that so many of us are doing with organizations that we see so many intangible incredible outcomes. Right? Just like you said, so many amazing benefits are often part of the experience and it's hard to measure it. So we see it, we know it, we can speak to stories and stories are definitely powerful. But when an organization needs to commit a couple hundred thousand dollars for a leadership development program, or even just five or $10,000 for coaching for a leader or whatever, the amount that becomes a business decision. And so being able to