In this episode of The Ross Simmonds Show, Ross sits down with Brayden Young, co-founder & CEO of Slash Experts and original co-founder of Sendoso, to break down what it takes to cut through the noise in B2B sales and marketing. Brayden reflects on his entrepreneurial journey, the evolution of go-to-market strategies for 2025 and beyond, and how AI is reshaping the landscape for marketers, founders, and sales teams. They dive into personal philosophies, balancing family with drive, using strategic gifting as a growth lever, and how connecting customers with prospects is transforming the sales cycle. If you're in the trenches of building or scaling a company, this episode is packed with invaluable lessons.

Key Takeaways and Insights:

1. Human conversations > traditional sales decks: Connecting real customers with prospects accelerates trust and conversions.

2. Strategic gifting is about thoughtful timing, not splashy spend. Think: handwritten notes, trigger-based outreach, and lifecycle communications.

3. Reviews are great, but community-driven insights and live interactions are the future of software buying.

4. AI is shifting go-to-market: fewer people, more productivity. Understanding how to use AI is now table stakes.

5. Success is relative: It’s not just revenue — it’s freedom, fulfillment, and building something that lasts

6. Brayden’s Personal Frameworks

- “Don’t build in a silo” — Always validate with customers before building product.

- “Three People Rule” — The only people he calls for big advice: wife, mom, co-founder.

- “Suck It Up or Go for a Walk” — His motivational speeches with his wife.

- First-time employee comp tip: Pick a high milestone and negotiate for equity or secondaries if you hit it.

Resources & Tools:

🔗 Slash Experts

🔗 Sendoso

🔗 ClickUp

🔗 Punch Financial

🔗 Quickbooks 

🔗 Get Parallel

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