Radio Today Tonight: Bonus Podcast - Ratings Survey 2
Description
There's been three surveys this week, two regional ones and today’s GfK Radio 360 Metro Survey 2.
All eyes were on the KIIS Network’s Kyle and Jackie O in Survey 2.
Yesterday Kyle Sandilands said he is willing to pull the pin in the city if the attempts to bed in in that market affect Sydney. That seemed a prescient comment today as, after a couple of big promos, tailored to Melbourne the duo went up by 0.7 to a 5.8 audience share but the cost was a 1 point loss to 12.3 in Sydney and a cumulative audience of near 100 thousand. The losses outweighed the gains.
Jen looks at the talk stations and the Adelaide market, where that city saw a changing of the guard as Mix 102.3 and Nova 91.9 both overtook Triple M.
Cada had a good result and Thy's voice cloned shift did well..
Listen to all the analysis in today's bonus podcast episode.
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