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Rage bait sells, but at what cost?

Rage bait sells, but at what cost?

Update: 2025-08-25

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What do Sydney Sweeney & American Eagle's 'good jeans' advert and Jojo Siwa's constant rebranding suggest about personal branding, outrage marketing, and the commodification of identity? Is there ever anything harmless about profiting off of anger and outrage? And how does this look in an era of increasing political polarisation, echo chambers and rising intolerance?

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Rage bait sells, but at what cost?

Rage bait sells, but at what cost?

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