Ranked: Countries With the Best Reputations in 2025
Description
Ranked: Countries With the Best Reputations in 2025
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Key Takeaways
- Reputation Lab surveyed citizens of G7 countries to find out which nations have the best international reputation in 2025.
- Iraq, Iran, and Russia ranked at the bottom, while the U.S. saw the biggest decline from 2024, falling 18 spots to 48th.
Which countries have the best international standing?
To find out, we visualized a survey from Reputation Lab that ranks the world’s 60 leading economies by their reputations. Countries with stronger reputations may attract more foreign investment, tourists, or respect in international institutions.
Data & Discussion
The data for this visualization comes from Reputation Lab’s RepCore Nations 2025 study.
They asked citizens across the G7 (Canada, France, Germany, Italy, Japan, the U.K., and the U.S.) to rate other nations on reputational factors such as trust, admiration, respect, and overall image.
| 2025 Rank | Country | Change in rank from 2024 |
|---|---|---|
| 1 |  Switzerland | 0 |
| 2 |  Canada | +2 |
| 3 |  Norway | -1 |
| 4 |  Sweden | -1 |
| 5 |  Finland | +2 |
| 6 |  Denmark | -1 |
| 7 |  New Zealand | -1 |
| 8 |  Japan | +4 |
| 9 |  Netherlands | +1 |
| 10 |  Ireland | -1 |
| 11 |  Australia | -3 |
| 12 |  Austria | -1 |
| 13 |  Italy | +1 |
| 14 |  Spain | 0 |
| 15 |  Portugal | +1 |
| 16 |  Greece | +1 |
| 17 |  Belgium | -2 |
| 18 |  UK | 0 |
| 19 |  Singapore | 0 |
| 20 |  Germany | +1 |
| 21 |  France | -1 |
| 22 |  Taiwan | 0 |
| 23 |  Poland | +1 |
| 24 |  Thailand | 0 |
| 25 |  Czech Republic | -3 |
| 26 |  Ukraine | +2 |
| 27 |  Peru |
