Rapson Tshikhudo, Shein Ad Director, From Musina to UAE Contracts
Update: 2025-07-16
Description
**From finessing strategy in a mink coat to building a global visual empire — Rapson Tshikhudo, CEO of Blxck Natives, joins The Shady PHodcast and holds *nothing* back.**
This episode is a masterclass in **creative hustle**, **entrepreneurship**, and **cultural insight**, with some unexpected turns — from **Wimbledon hot takes** to **border control corruption**, and even a **message for Mkhwanazi**.
In this episode:
- What it *really* took to build Blxck Natives Media from scratch
- Getting exploited, working for free, and taking your power back
- Mixing passion with purpose and building a strategy that lasts
- Growing up in Musina, becoming a CEO, and staying spiritually aligned
- **Hot Topics**: Cyril Ramaphosa, Nhlanhla Mkhwanazi, illegal immigration, deportation, and Springboks ticket prices
Whether you're a creator, entrepreneur, activist, or just love bold conversation — this one’s for you. Shady PHodcast Playlist
This episode is a masterclass in **creative hustle**, **entrepreneurship**, and **cultural insight**, with some unexpected turns — from **Wimbledon hot takes** to **border control corruption**, and even a **message for Mkhwanazi**.
In this episode:
- What it *really* took to build Blxck Natives Media from scratch
- Getting exploited, working for free, and taking your power back
- Mixing passion with purpose and building a strategy that lasts
- Growing up in Musina, becoming a CEO, and staying spiritually aligned
- **Hot Topics**: Cyril Ramaphosa, Nhlanhla Mkhwanazi, illegal immigration, deportation, and Springboks ticket prices
Whether you're a creator, entrepreneur, activist, or just love bold conversation — this one’s for you. Shady PHodcast Playlist
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