Rashid Tar-Mahomed on Vodacom’s simplified plans and evolving digital strategy
Update: 2025-11-07
Description
In this episode of What’s Next, Aki Anastasiou speaks with Rashid Tar-Mahomed, Managing Executive for Products and Services within the Consumer Business Unit at Vodacom South Africa. Rashid explains how Vodacom has transformed its postpaid portfolio by simplifying its plans from ten to four, making it easier for customers to choose the right option while providing greater value in a challenging economy. The new RED Core plans now include lifestyle benefits such as funeral cover, device insurance, and entertainment subscriptions.
By integrating connectivity, financial services, and entertainment, Vodacom aims to deliver a seamless digital experience that meets the customer's changing lifestyle needs. He shares how ongoing customer feedback and international trends guide Vodacom’s innovations as the company continues to simplify, innovate, and lead South Africa’s digital transformation.
By integrating connectivity, financial services, and entertainment, Vodacom aims to deliver a seamless digital experience that meets the customer's changing lifestyle needs. He shares how ongoing customer feedback and international trends guide Vodacom’s innovations as the company continues to simplify, innovate, and lead South Africa’s digital transformation.
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