Reaching Audiences Where They're Most Engaged: How CTV Is Changing Pharma Marketing
Update: 2025-10-29
Description
Connected TV (CTV) is rewriting the possibilities of pharma marketing. In this episode, John Mangano talks with Toby Katcher, SVP of Video Strategy and Investment at CMI Media Group, about how CTV is changing the way healthcare brands reach patients and HCPs. Toby explains how data, precision targeting, and interactivity are making TV measurable, accountable, and more personal than ever. From niche patient segments to clinician engagement, this conversation reveals how modern video strategies are redefining impact. Tune in to learn why the future of healthcare advertising starts on the biggest screen in the house.
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