Reaching Gen Z & Gen Alpha: Claire's Breakthrough in Creator Marketing | Kristin Patrick, EVP & CMO Claire’s
Description
Leading a successful business transformation is an art.
On today's episode of Everything Is Better With Creators, we're speaking with Kristin Patrick, EVP and Chief Marketing Officer of Claire's, about how she took the company from ear piercing to world domination.
What Kristen Patrick, as EVP and CMO, has achieved is truly a masterpiece, and she credits the team's success on listening and understanding what their consumers really want.
In less than 18 months, Kristen and her team have transformed Claire’s global retail fleet of 2800 stores into a must-have brand for fans of all ages by focusing on self-expression. By listening to their fans and inviting consumers and creators into the business, they have launched shops at Galeries Lafayette, Macy's and Walmart created a Roblox Game ShimmerVille, that includes an accessories line from Roblox creator MeganPlays, and they even announced a partnership with Nicola Formichetti, the Japanese Italian designer known for his collaborations with Lady Gaga.
Join us as we explore the canvas of Claire's transformation, revealing the art and cultural savvy that has made Claire's a brand that is so much bigger than its doors.
#Claire’s #Creators #GenAlpha #GenZ #Millennial #Creatoreconomy #GenzMarketing #businesspodcast
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