Real Beats Robotic: Why Your Voice and Face Matter More Than Ever-

Are you tired of all the AI-generated content flooding your inbox and feed? You’re not alone—and your prospects feel it too.

In this episode of the B2B Marketing Excellence & AI Podcast, I share why showing your real face and voice in videos and podcasts is one of the most powerful ways to build trust today.

If you're an industrial brand or a B2B company trying to stand out, it’s not about saying more—it’s about showing up more authentically.

I break down:

• Why polished, perfect content doesn’t build relationships anymore
• How to get started with videos or podcasts even if you feel uncomfortable on camera
• Tools (like Descript) that make editing easy without losing your natural tone
• And how to turn one simple video into weeks of quality content

Whether you're a marketing leader or a business owner, this episode will help you rethink content—and give you a simple plan to build real connections with your audience.

Episode Breakdown:
• 00:00 Introduction: The Shift from Content to Trust
• 00:58 The Evolution of Marketing Strategies
• 02:36 The Power of Podcasting and Videos
• 03:25 Overcoming Barriers to Creating Content
• 04:34 Building Authentic Relationships Through Video
• 05:14 The Role of AI in Modern Marketing
• 07:58 Getting Started with Podcasts and Videos
• 14:21 Repurposing Content for Maximum Impact
• 21:14 Conclusion: Embracing Realness in Marketing

What You’ll Walk Away With:
• The #1 mindset shift industrial companies need to build trust today
• A low-pressure way to get started with podcasts and videos
• How to stop overthinking and start connecting
• The secret to creating less content that delivers more value
• A breakdown of how one video = 5+ valuable content pieces

Ready to grow with quality marketing?

If this episode sparked an idea or helped you take that first step, I’d love your support:
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Let’s help more companies grow with honest, helpful, and human marketing.

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

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