AI is only as powerful as the data you give it. At AI4 this week, I sat down with Zack Wenthe 🧠📢, Director of Product Marketing at Tealium, to unpack why a trusted, real-time data foundation is becoming the make-or-break factor for AI success.

We started with the basics — trust. If your AI does not have reliable, clean data, everything it produces is at risk. Zack shared why this foundation is non-negotiable for enterprises.

Then we explored “real-time.” AI has redefined it from milliseconds to near-instant context and action. Tealium’s approach to orchestrating customer data in real time is not just about speed — it is about making the right decision at the right moment.

Zack also gave a preview of his talk, 5 Trends That Will Change Your Customer Data Strategy & Marketing Future. His point was clear: traditional strategies cannot keep up, and marketers who embrace AI-driven approaches will be the ones to thrive.

We closed on action. From AIStream and MCP integration to partnerships with Databricks and Snowflake, Tealium provides practical ways to start leveraging AI today — with innovations like Sia pushing the boundaries even further.

The takeaway: In the AI era, your data foundation is your competitive advantage.

#data #ai #ai4 #tealium #theravitshow