Rebranding 101 - What We Can Learn from the ETHERFAX Rebrand
Update: 2024-09-26
Description
As document imaging providers expand into the grander IT services realm, they're realizing that their brand might be holding them back as well as preventing even greater future success. Sarah Stepic, Director of Creative & Marketing at ETHERFAX, sits down with Keypoint Intelligence's Lee Davis to discuss the steps that ETHERFAX took to pull off its recent rebrand, and what organizations need to consider when rebranding.
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