Rebuilding resilience: Jouri Schoemaker on Pieter Pot's journey from bankruptcy to crowdfunding revival
Update: 2024-09-30
Description
Jouri is the founder and CEO of Pieter Pot, one of the most talked-about startups in the Netherlands.
The online supermarket, known for using jars instead of plastic packaging, experienced rapid growth since its launch in 2019, raising €12.5 million in capital. However, in 2022, the company encountered financial troubles, and despite a takeover, faced what seemed like a final blow at the end of 2023 when it went bankrupt. Now, in 2024, Pieter Pot is back in the startup phase with a new round of crowdfunding. As always, Jouri remains determined to make it a success.
In this episode, we'll talk about:
- Driving system change through business;
- Going from growth to getting acquired to bankruptcy to a rebirth;
- The difference between revenue and profitability;
- How to push forward as a founder
Links mentioned:
- People: Jouri Schoemaker, Michiel Muller,
- Companies: Pieter Pot, Albert Heijn, Jumbo, Picnic, OnlyFans, Nederlands Kampioenschap Risk, Ekoplaza, Kraft Heinz, Tivoli Utrecht, Anduvi = NVIDIA
- Other: Crossroads, Startup Utrecht
- Media: Systeem op de Schop Podcast, Crowdfunding Explanation Video (scroll down), De Ondernemer - De Pieter Potcast, M83 - Outro
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