Rebuilding the Food System
Description
The UK’s food system is broken, and Wylde Market’s founder, Nick, is on a mission to fix it.
In this episode of the Blue Earth Podcast, Guy Hayler sits down with the co-founder of Wylde Market, the UK’s online farmers market delivering regenerative, organic and small-scale produce straight to your door. It’s a deep, honest and surprising conversation about how a former city lawyer ended up challenging the dominance of supermarkets, and why millions of people are hungry for something better. Nick shares the unexpected journey that shaped him: from the legal world to global brand consultancy, to six years living in rural Spain where he fell in love with true food culture. Returning to the UK, he was stunned by the quality gap between what the nation produces and what consumers can actually access, and Wylde Market was born.
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