Reckitt's Innovative Sales Strategy Boosts Emerging Market Growth
Update: 2025-12-05
Description
Reckitt, a consumer goods giant, is experiencing a sales surge, particularly in emerging markets, due to a novel strategy. Theyre leveraging influencers and AI-generated avatars to promote products like Durex and Harpic on livestreaming apps in China. This innovative approach has helped them acquire forty million new customers in China alone and significantly expand their customer base. Reckitts rapid adoption of new technology and ability to adapt messaging quickly based on real-time consumer feedback have set them apart from competitors. Theyre also focusing on core powerbrands and cutting costs to improve profit margins. China, India, and Brazil are key markets, contributing forty-two percent of their core net revenues and expected to drive overall company growth.
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