We’re getting a little existential here. I’m unpacking the relationship (and struggle) I’ve been having with “my why,” including some insecurities and opportunities in my business. I’m unpacking the work I do now and the ways my business could evolve in the future based on what might feel GOOD. 

I also give 14 prompts for you to reflect on throughout the episode (recapped at the end!), along with context from my own experiences and thoughts recently. All so that you feel a little less alone as you navigate these same questions.

For the full show notes, visit https://www.ashleesang.com/episode92

RESOURCES MENTIONED:

• Listen to my values audit episode (Episode 28—Reframing A Brand Identity Crisis): https://www.ashleesang.com/episode28


• Try the 3-word exercise from Episode 87—5 Signs It’s Time For A Rebrand: https://www.ashleesang.com/episode87


• Listen to the Values-Aligned Money playlist: https://open.spotify.com/playlist/5qTleeW7ckPtQJ1UWjZNWv?go=1&sp_cid=47e01ccc409ba20421e22b6f2253a8e1&utm_source=embed_player_p&utm_medium=desktop&nd=1&dlsi=baf557ff83664fac


• Listen to the Amy Porterfield podcast episode about knowing your “enough” number: https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545?i=1000706477674


• Check out Messaging Momentum (month-by-month feedback from me): https://www.ashleesang.com/month


• Read James Clear’s newsletter: https://jamesclear.com/3-2-1/march-27-2025

CONTINUE THE CONVERSATION:

• Sign up for the Toward Purpose & Progress Newsletter: http://www.ashleesang.com/orbit 


• Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: https://ashleesang.com/podcastfreebie 


• Download the About Page Architect to connect with the people who need and want what you have to share: https://ashleesang.com/about-page-architect/ 


• Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align 


• Follow me on Instagram: http://www.instagram.com/ashleesangconsulting 


• Add me on LinkedIn: http://www.linkedin.com/in/ashleesang