There's this narrative about observing your competition and trying to do better than them or see what they are doing so they don't catch you unawares, which is very important. However in every business strategy it's important you also understand your own competitive advantage and disadvantages it's also important to do a good SWOT analysis of where your business would need some partnerships and some Alliances to build it forward. In other cases it's also crucial to understand how you can partner with a competitor in delivering the best value for both your customers. When you partner with the competitor an opportunity to sets some good standards within your industry. In today's episode we are going to discuss how you can actually partner with your competitor or an alternative business solution for your customers don't forget to share this podcast with a small business or suicide hotline you know let's get inside

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