As people around the world live longer and healthier lives, how will companies adjust their strategies to delight aging customers who carry more purchasing power than ever before?

Not enough business leaders have the answer to that question, argues Joe Coughlin, Director of MIT’s AgeLab, a multidisciplinary research program that works to improve the quality of life for older people and those who care for them.

In a two-part conversation, Coughlin examines the ripple effects of a global society transitioning from a mindset of sickness prevention to the pursuit of daily wellness. 

Chris Cassidy, UPS President of Global Healthcare Logistics Strategy, is spearheading the company’s efforts to innovate across the healthcare and life sciences sector by enhancing specialized end-to-end supply chain services.

He joins the conversation to offer UPS’s perspective on the future of healthcare — including the rise of telemedicine and what this means for the role of the delivery driver — and question Coughlin about the most pressing changes across the industry.

They ponder the definition of “old,” dig into the delivery of a next-level healthcare experience and explore the future of retirement itself.

We’re all getting older. But we’re not settling for age-old solutions. Businesses must adapt to thrive in the longevity economy.