“We fail the minute we let someone else define success for us.” — Brené Brown

In this episode of the Dead Three Coaching Show, George breaks down one of the most powerful (and often overlooked) truths in leadership and life: Success isn’t universal. It’s personal.

From early morning routines with his family to lessons from coaching small-college basketball against powerhouse D1 programs, George shares raw insights on why we feel stuck—even when we’re doing all the “right” things.

What if you’re not failing?
What if you’re just chasing a scoreboard that was never yours to begin with?

This episode is for anyone who feels like they’ve been performing for the crowd but not showing up for themselves. It’s for the leader who’s ready to own their vision. And it’s for the human who’s ready to take the pen back and write a version of success that actually feels like freedom.

🔑 What You’ll Learn:
Why chasing other people’s definitions of success leaves you unfulfilled
The hidden emotional cost of borrowed scoreboards
A personal story from George’s coaching days that redefines what “winning” really means
How to stop seeking validation and start leading with alignment
Practical steps to reclaim your own definition of success

✍️ Three Questions to Reflect On:
If no one else could see your life, what would success look like to you?
What version of success are you chasing that doesn’t feel like yours?
Where are you still seeking validation instead of alignment?

✅ Three Actions to Take Today:
Define It — Write your definition of success in one honest sentence.
Audit It — Review your calendar and ask: Whose dream am I serving?
Protect It — Say no to one thing that looks good but feels misaligned.

Links + Resources
📝 Grab the Dead Three Performance Planner: https://deadthreecoaching.com/planner
🔥 Join the Community: https://community.deadthreecoaching.com
🌐 Explore Coaching & Courses: https://deadthreecoaching.com

Let’s Connect
Instagram: @deadthreecoaching
LinkedIn: George Evjen
Podcast: Dead Three Coaching Show (available on all platforms)