Refining before release
Update: 2025-10-01
Description
As 37signals gets closer to launching their newest product, Fizzy, Jason Fried joins host Kimberly Rhodes to reflect on the final stretch of development. He shares the trade-offs of setting your own deadlines, the importance of onboarding new customers, and the company's process for marketing a product.
Key Takeaways
- 00:11 – What the “11th hour” looks like before a product launch
- 03:50 – How to weigh deadlines against final release decisions
- 05:44 – The importance of customer onboarding
- 11:18 – A playful touch added to Fizzy’s logo
- 15:30 – Why version 1.0 is just the beginning
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