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Reflecting on 2024: Did My Predictions Come True?

Reflecting on 2024: Did My Predictions Come True?

Update: 2025-01-10
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In this special recap episode, I look back at the ten big predictions I made for 2024—and rate how each one actually turned out. From continued tech layoffs to a surge in AI-driven content (and even a bold guess about a marketing conference with good food), I evaluate which predictions nailed it, which ones fizzled, and what surprised me the most. Tune in to hear the year-in-review of AI’s rise, the state of SaaS, Hollywood hits, and more!


Episode Breakdown


1. Layoffs & Tech Restructuring


  • How many companies really did another round of layoffs in 2024?

  • The role AI and offshoring played in driving deeper cost cuts.

  • Did Apple avoid massive layoffs as predicted?

2. SaaS & AI Acquisition Frenzy


  • Which big SaaS players scooped up AI startups—did smaller companies with little traction get acquired?

  • Why Gong didn’t get bought by a giant (yet).

  • The state of SaaS valuations in 2024—did they return to record highs?

3. AI Content Takes Center Stage


  • Checking in on fully AI-generated commercials, shorts, or movies that took the internet by storm.

  • The reality of AI plus human co-creation.

  • How close we got to truly tear-jerking or hyper-realistic AI productions.

4. Rise of the “Head of AI” Role


  • Did companies from every sector really start hiring for AI leadership roles?

  • The mix of responsibilities and how quickly these roles grew in 2024.

5. Marketing Conference Food Miracle


  • A lighthearted prediction that a marketing event might finally serve amazing food—did it happen?

  • Listener stories and personal experiences from 2024 conferences.

6. AI-Generated Super Bowl Ads


  • Which brands used AI in their creative process for the Big Game?

  • How much of the final product was truly AI vs. human-driven editing?

7. AI Companions: Breakthrough or Bust?


  • Analyzing the rise of AI girlfriend/boyfriend apps for companionship and mental-health support.

  • Any major bans or government crackdowns on “fake companion” apps?

  • Surprising ways these tools impacted real people’s lives.

8. Mr. Beast’s Next Big Venture


  • Did 2024 see Mr. Beast launch a project that pushed him into billionaire territory?

  • A look at how he expanded his brand or philanthropic efforts.

9. Bad Boys 4 at the Box Office


  • Did Will Smith’s return pull in the predicted $600M+ globally?

  • Exploring the film’s performance and reception post-controversy.

10. Influencer Retires for Politics


  • Did we see a well-known social media star hang up the mic and announce a run for office?

  • The blurry line between internet fame and political ambition.


— 👋🏾 Let's stay connected —

╰ Subscribe to my channel:  @RossSimmondsTV 

╰ Instagram:  @thecoolestcool  

╰ Twitter / X: @thecoolestcool  

╰ LinkedIn: linkedin.com/in/rosssimmonds


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Reflecting on 2024: Did My Predictions Come True?

Reflecting on 2024: Did My Predictions Come True?

Ross Simmonds