Alex Klokus is the Founder and Chairman of Gravity Blanket, which created the exploding weighted blankets category. Alex launched Gravity in 2017 as a spinout of Futurism, a media business he founded in 2015 that focused on breakthrough science and technology. Gravity was a hit out of the gate and raised $4.7M on Kickstarter, making it one of the most successful crowdfunding campaigns of all time. After four years of operating Gravity without raising any outside equity, Alex and team decided to sell the business to Win Brands Group, a new holding company of leading e-commerce brands. During this interview, Alex shared his key insights and lessons learned, which can be implemented in your own business.

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Reformers host Andrew Oved is the Founder & General Partner at Reformation Partners, a pioneer in early growth equity. The firm invests in the best capital efficient enterprise and consumer companies at their point of breakout and supports their growth through profitability, future financing rounds, and / or exit.