This week we sit down with Jeffrey L. Bowman — former Ogilvy senior partner turned founder of Reframe Consulting and Reframe AI Technologies — for a bold, unfiltered look at what it really means to future-proof your business. 

Jeffrey doesn’t just talk about diversity as a moral imperative; he reframes it as a growth strategy rooted in data, market opportunity, and long-overdue correction. From revealing how legacy data sets exclude entire populations to unpacking the $100 billion blind spots companies ignore when they leave women and people of color out of their TAM, he challenges conventional thinking on every front. He pulls no punches—calling out performative DEI, synthetic AI datasets, and the emerging “woe is me” narrative among young men. 

Whether you’re a founder, investor, or operator, this is a provocative, insight-rich conversation on how to build boldly for the world that is, not the one that was.

Timestamps / Key Takeaways

0:00 - Intro

01:53 - Why Reframe? Widening the lens on TAM (Total Addressable Market) and reevaluating go-to-market strategies that exclude women and minorities

06:08 - This is a business risk, not a moral issue - exclusion is leaving billions on the table

08:01 - MetLife case study: refocusing segmentation led to 2x growth in digital product lines

11:04 - Historical data sets, current AI and most TAMs are inherently biased

18:14 - Future-proofing for brands; ELF Beauty case study

23:23 - Global lens on consumers today; How exclusive is your TAM?

27:53 - Monocultural vs. cross/polycultural strategy; Amazon case study in addressability

33:38 - Responsible AI & women in tech

37:06 - Power and capitalism: “To build the America we love, we must accept the new America: diverse, cross-cultural, and polycultural.”

39:49 - Masculinity and the “Lost Boy Syndrome”

43:24 - Billion Dollar Questions

About Jeffrey L. Bowman

Jeffrey L. Bowman is the CEO and founder of Reframe AI Technologies and Reframe Consulting Services. He is an inventor, pioneer of a change operating system and inclusive experience design approach that helps leaders accelerate and operationalize inclusive change and growth at scale. Bowman is a two-time award-winning Wiley published author and Campaign US 40 Over 40. A former senior partner and managing director at Ogilvy & Mather in New York City, one of the world’s largest advertising and communications agencies. It was there Bowman pioneered the industry’s first cultural practice that modernized the marketing and communications industry. His work has been featured in The New York Times, Campaign, The Economist, Fast Company, NBC (Today Show), Fortune to name a few and he speaks frequently at industry and trade events across the United States, Europe, and South America.

FOLLOW JEFFREY:

https://jeffreylbowman.com

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