Today I'm joined by Evan Harrison CEO of Kiss The Ground.

Regenerative Agriculture is a powerful growing movement, which is so much more than simply a way for farmers to farm. It is a reconnection for all of us to the food we are consuming and the soil beneath our feet.  It offers us a truly viable solution for both personal and planetary health, a more prosperous life for the farmers who feed us and steward the land and more nutrient dense foods available in our local communities, which is the foundation to improving our own health and wellbeing. 

There are 4 core principles to Regenerative agriculture but it doesn’t have to be all or nothing, it is an ecosystem approach where we learn to listen, work with and respond to nature, it is not new, drawing on the practices from Indigenous people. It is already having an incredible impact on our health and environment. 

Evan reminds us it’s important to meet people where they are and share information that will excite and inspire them. Kiss the Ground have an incredible diversity of resources to support consumers to find healthier food but also to share the stories of the farmers who are writing a new story in which both nature and humans can thrive. 

Learn more about  Evan

Evan Harrison is the CEO of Kiss the Ground, the leading nonprofit promoting Regeneration and healthy soil as a viable solution for human and planetary wellness. Since joining in July 2022, Harrison has accelerated the organization’s mission and growth via education, strategic storytelling and partnerships with brands like Anthropologie and Spindrift. In that time, Kiss the Ground has nearly doubled awareness of regenerative agriculture, while reaching more than a million individuals monthly. Drawing on his background building audiences in the media industry, including as founding President of Digital at iHeartRadio and leading roles at AOL Music and Univision, Harrison has launched transformative initiatives for Kiss the Ground, such as a $500,000 direct-to-farmer grants program and an award-winning content series; all geared to drive this nonprofit’s goal of reaching a tipping point in regenerative agriculture awareness by 2030.

Kiss the Ground is an audience-supported nonprofit promoting regeneration and healthy soil as a viable solution for our wellness, water, and climate crisis. Since 2013, we’ve inspired millions to participate in the Regenerative Movement through storytelling, education, and partnerships.

Website: https://kisstheground.com/

Instagram: https://www.instagram.com/kisstheground/

Latest Mini Documentary series: https://kisstheground.com/storytelling/retired-dairy-cows/

Regenerative Purchasing Guides: https://kisstheground.com/education/resources/purchasing-guides/

Full Length Films Available on Amazon Prime: Kiss The Ground and Common Ground

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