DiscoverExploring GrowthReimagining Direct Mail as a Primary Marketing Channel with Ryan Ferrier, CEO at Lob.com
Reimagining Direct Mail as a Primary Marketing Channel with Ryan Ferrier, CEO at Lob.com

Reimagining Direct Mail as a Primary Marketing Channel with Ryan Ferrier, CEO at Lob.com

Update: 2025-10-02
Share

Description

In this episode of Exploring Growth, host Lee Murray talks with Ryan Ferrier, CEO of Lob.com, about how direct mail is being reinvented as a powerful marketing channel. He emphasizes the importance of personalization and cost-effectiveness in direct mail campaigns and explains how to integrate mail with digital strategies. 


Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast


Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Ryan – https://www.linkedin.com/in/ryanferrier

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Reimagining Direct Mail as a Primary Marketing Channel with Ryan Ferrier, CEO at Lob.com

Reimagining Direct Mail as a Primary Marketing Channel with Ryan Ferrier, CEO at Lob.com

Lee Murray