(Re-uploaded to fix sound issue)

How to market a nonprofit using personal and relatable stories. Forget the elevator pitch.

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In this episode, you'll learn why personal stories are more effective at attracting nonprofit support. Trevor Nelson and Seth Donlin explore the significance of storytelling in the non-profit sector, emphasizing how emotional connections drive donations. They discuss the importance of aligning team messaging, looking forward to future goals, and finding personal stories that help convey their nonprofit's mission. The dialogue also covers practical tips for starting one's storytelling journey and the necessity of crafting authentic messages that resonate with specific audiences.

Find Seth on LinkedIn:

https://www.linkedin.com/in/sethdonlin/

Work with Seth:

https://www.awenaf.com/

Follow Seth on Instagram:

https://www.instagram.com/seth.donlin/?hl=enm✈️

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More about Seth Donlin:

Seth Donlin is a marketing and communications coach with over 20 years of expertise in storytelling and strategic brand-building. Focusing on the power of authentic storytelling, Seth helps his clients connect deeply with their target audiences and drive exponential growth by leveraging other people's audiences via podcast guesting and other speaking opportunities. He is the founder of Awen A/F, a boutique strategic communications agency specializing in advising coaches, consultants, small business owners, and other for-profit and not-for-profit professionals.With a rich background spanning government communications, agency work, and founding Boston’s largest weekly newspaper, Seth's career is rooted in high-impact storytelling. These experiences taught him the importance of blending authentic narratives with strategic messaging—a skill he now uses to help his clients turn everyday stories into magnetic connections with audiences of all types.Seth’s coaching programs include online courses and hands-on sessions where clients learn to brainstorm, practice, and refine their storytelling skills. From initial brainstorming to mock interviews and sizzle reel development, he gives clients the tools to confidently share relatable, impactful stories that resonate with podcast hosts and listeners alike.Seth lives on a small farm and plant nursery (run by his awesome wife) in Sonoma, California with said awesome wife and his precocious daughter who he is raising to one day be President of the United States or owner of a Michelin-starred Irish pub.

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