Most podcasts struggle because they focus on selling, not connecting. If you’re searching for real podcast growth, media strategy insights, and lasting brand awareness, this episode is your roadmap. Join me for an eye-opening conversation with Cheryl Plof—media strategist, relationship marketing expert, and brand visibility advocate.

Discover how to harness relationship marketing to transform your podcast into a business tool that builds genuine connections and drives measurable brand awareness. Cheryl shares practical media strategy tips to help you grow your audience, stay authentic, and avoid burnout—without relying on fake tactics or vanity metrics.

What you’ll learn:

- Why relationship marketing outperforms chasing random downloads

- How to kickstart podcast growth with a focused media strategy

- Building sustainable brand awareness (not just scattered efforts)

- The power of authenticity and staying present

- Treating your podcast as a business tool for real results

- Diversifying your approach for ongoing podcast growth

- Focusing on legacy, not just likes

If you want a podcast that delivers real value and long-term brand awareness, tune in for actionable strategies that work. This episode is packed with insights to help you master relationship marketing, sharpen your media strategy, and grow your brand the right way.

Resources Mentioned:

- Free AI Chrome Blocker – Block distractions and adult content

- Podcastle – AI-powered editing & transcription

- Block P – Smarter, safer internet use

- Deepstash – Daily bite-sized learning

- TickTick – Task and idea management

- Breath Work In Bed – Sleep better, feel better

Support the Show:

- Join CFG Elite Podcast: https://bit.ly/CFG-Elite-Podcast

- Shop CFG Merch: https://bit.ly/CFG-Mall

- Buy Me a Virtual Smoothie: https://bit.ly/support-CFG

Leave a Review: https://bit.ly/Review-CFG

Stay Connected:

- CrazyFitnessGuy Main Site: https://c.f.g.crazyfitnessguy.com

- Jimmy’s Site: https://jimmy.crazyfitnessguy.com

Jimmy’s Favorite Tools:

- Vista Social – Plan and publish content

- MissingLettr – Promote blogs automatically

- Postoplan – AI social media scheduling

- Hydro Flask – Stay hydrated the smart way

Want to Be a Guest? Message Jimmy on PodMatch: https://bit.ly/message-cfg-podmatch

Fitness Disclaimer: This episode is for educational purposes only and is not a substitute for professional medical advice. Please consult your doctor before making any fitness or wellness changes.