“Product owners who think about their products as just a backlog that I prioritize, and I get some detailed requirements from stakeholders, and I give that to the team… that’s not empowering the team. And it’s probably leading you to building the wrong thing, just faster.” – Renee Troughton

The Bad Product Owner: The Backlog Manager Without Vision

Renee describes a pattern of Product Owners who don’t understand product management—they lack roadmaps, strategy, and never speak to customers. These POs focus solely on backlogs, prioritizing detailed requirements from stakeholders without testing hypotheses or learning about their market. Taking an empathetic view, Renee notes these individuals may have fallen into the role without passion, never seeing what excellence looks like, and struggling with extreme time poverty. Product ownership is one of the hardest roles from a time perspective—dealing with legislative requirements, compliance, risk, fail-and-fix work, and constant incoming demands. Drowning in day-to-day urgency, they lack breathing space for strategic thinking.

These POs also struggle with vulnerability, feeling they should have all answers as leaders, making it difficult to admit knowledge gaps. Without organizational safety to fail, they can’t demonstrate the confidence balanced with humility needed to test hypotheses and potentially be wrong. The result is building the wrong thing faster, without empowering teams or creating real value.

Self-reflection Question: Are you managing your Product Owners’ workload and supporting their strategic thinking time, or are you allowing them to drown in tactical work that prevents them from truly leading their products?

The Great Product Owner: Analytics from Day One and Market Awareness

“They really iterated, I think, 5 key principles quite consistently… the one thing that did really shape my thinking at that time was… Analytics from day one.”

Renee celebrates a Chief Product Owner who led 13 teams with extraordinary effectiveness. This PO consistently communicated five key principles, with “analytics from day one” being paramount—emphasizing the critical need to know immediately if new features work and understanding customer behavior from launch. This PO demonstrated deep market awareness, regularly spending time in Silicon Valley, understanding innovation trends and where the industry was heading. They maintained a clear product vision and could powerfully sell the dream to stakeholders.

Perhaps most impressively, they brought urgency during a competitive “space race” situation when a former leader left with intellectual property to build a competing product. Despite this pressure, they never allowed compromise on quality—rallying teams with mission and purpose while maintaining standards. This combination of strategic vision, market knowledge, data-driven decision-making, and balanced urgency created an environment where teams delivered excellence under competitive pressure.

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About Renee Troughton

Renee is one of the most experienced Agile coaches in the Southern Hemisphere with over two decades of transformation experience across banking, insurance, pharma, and real estate. Since 2002, she’s helped organizations go digital, tackle systemic issues, and deliver value faster. Passionate about cutting bureaucracy, Renee champions a return to humanity at work.

Follow Renee’s work at AgileForest.com, her website as well as her work on the Agile Revolution podcast.

You can link with Renee Troughton on LinkedIn.

The post Renee Troughton: Analytics From Day One and Four Other Principles of Great POs appeared first on Scrum Master Toolbox Podcast.

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Renee Troughton: Analytics From Day One and Four Other Principles of Great POs was first posted on October 17, 2025 at 10:05 am.
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