DiscoverThe Rural DispatchReno Rundown: Western Video Market Insights & Real-Time Rancher Updates
Reno Rundown: Western Video Market Insights & Real-Time Rancher Updates

Reno Rundown: Western Video Market Insights & Real-Time Rancher Updates

Update: 2025-07-23
Share

Description

Send us a text

NEW: LEAVE US A MESSAGE

Fresh off Day 1 of the Western Video Market’s biggest sale of the year, Rick Machado joins us for a boots-on-the-ground conversation in Reno. As an auctioneer, cattleman, and part owner of WVM, Rick shares how the video sale works, what makes it unique, and other industry insights. Plus, we’re joined by a couple of drop-in guests, the Nuttall boys of Susanville, CA and Glenn Benjamin of Simla, CO, to talk about how day 1 of the sale went for them. 

This episode delivers a true behind-the-scenes look at WVM, with insights straight from the horse's mouth. 

Links:

Western Video Market

Beef Hub App – Built by cattle haulers, for cattle haulers. Tools to make your job easier out on the road. Use referral code RURAL to sign up.

Download the Beef Hub App | Google Play

Beef Hub App
Technology to make your job easier out on the road. Use referral code RURAL to sign up.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

BEHRENS & CO | Join Our Email List — BEHRENS & CO

Facebook | Instagram | TikTok

Subscribe, leave a review and share this episode to support rural voices!

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Reno Rundown: Western Video Market Insights & Real-Time Rancher Updates

Reno Rundown: Western Video Market Insights & Real-Time Rancher Updates

Behrens & Co